WHO calls on governments to protect youth from tobacco and nicotine addiction

The World Health Organization is calling on governments worldwide to shield young people from tobacco and nicotine addiction as usage rates climb among adolescents. At least 40 million children aged 13–15 currently use tobacco products globally, while consumption of e-cigarettes and nicotine pouches among youth continues to increase. The appeal comes ahead of World No Tobacco Day on May 31, part of WHO's broader effort to prevent a new generation from developing dependencies on these substances. The organization frames the issue as a critical public health priority requiring immediate governmental intervention and regulatory action. Youth tobacco use represents a growing challenge as newer nicotine delivery systems gain popularity alongside traditional cigarettes. WHO emphasizes that protecting adolescents from addiction requires comprehensive policy measures and enforcement mechanisms. The campaign targets both conventional tobacco products and emerging alternatives that appeal to younger demographics.